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GAIQ EXAM Answers - 시험 문제 모음

IT's me 2019. 9. 15. 22:59

작년에 GAIQ를 취득했었는데 올해 다시 취득해야할 시간이 얼마 남지 않은듯 하다. 약 3달 남짓. GAIQ는 문제 은행식으로 제출되므로 미리 문제들을 한번씩 읽고 풀면 쉽게 풀 수 있다. 문제는 70문제이며 그 중 56문제 이상을 맞추면 통과할 수 있다.

대략 300문제 가량 되는것 같으니 이정도만 숙지해도 시험 보는데는 지장없을 것 같다. 여러 출처의 문제은행을 다시 합친거라 중복이 있을 수 있으나 정답은 같을 거다.

문제를 모으고 나름 제목에 강조, 정답에 음영을 넣는 수기 작업을 거친 노가다의 산물이다....

□ Which Reports Indicate How Traffic Arrived At A Website?

Demographics
Geo
All Traffic
Behavior

□ Custom Dimensions Can Be Used As What?

Primary dimensions in Custom Reports
All of the above
Secondary dimensions in Custom Reports
Secondary dimensions in Standard reports

□ In Views That Don’t Have Data Import Enabled, Custom Dimensions Values May Be Viewed For Dates Before The Custom Dimension Was Created.

TRUE
FALSE

□ What Data Table Display Compares Report Metrics To The Website Average?

Pivot
Percentage
Performance
Comparison

□ What Feature Must Be Enabled To Use Multi-Channel Funnels?

Custom Dimensions
Advertising Features
Goals or Ecommerce
In-page Analytics

□ Auto-Tagging Is Used To Collect Data From What Kind Of Traffic?

Social media traffic
Social media traffic
Google Ads Campaign traffic
Website referral traffic

□ View Filters Are Applied In What Order?

Creation date
Random order
Sequential order
Alphabetical order

□ Which Parameters Can Be Included With An Event Hit For Reporting?

Event, Category, Action, Label
Category, Action, Label, Unique Events
Category, Action, Label, Value
Category, Action, Label, Total Events

□ What Report Indicates Where Users Start Or Exit The Conversion Funnel?

Goal Flow
Treemaps
Cohort Analysis
User Timings

□ What Data Is Google Analytics Goals Unable To Track?

Customer’s lifetime value
Making a purchase
Signing up for a newsletter
Watching a video

□ What Remarketing Audiences Cannot Be Defined By Default?

Users who speak a particular language
Users who visited a physical store
Users who played a video on a website
Users who visited a specific page on a website

□ In Custom Reports, What Must Metrics And Dimensions Share In Order To Report Accurately?

Same view
Same scope
Same Custom Report
Same index

□ What Is Used To Create Smart Goals?

Machine-learning algorithms
Custom Reports
Analytics Goals
Remarketing audience

□ Which Three Campaign Parameters Are Recommended To Manually Track Campaigns?

Medium, Source and Content
Campaign, Content and Term
Medium, Source and Campaign
Source, Content and Term

□ Filters Cannot Perform What Action On Collected Data?

Include data from specific subdomains
Include shopping preferences
Convert dynamic page URLs to readable text strings
Exclude traffic from particular IP addresses

□ If A User Watches A Video With Event Tracking Three Times In A Single Session, Analytics Will Count How Many Unique Events?

□ What Scope Levels Available For Dimensions And Metrics?

Event-level, duration-level, transaction-level, or user-level scope
Event-level, session-level, transaction-level, or user-level scope
Location-level, duration-level, product-level, or user-level scope
Hit-level, session-level, product-level, or user-level scope

□ Which Goals Are Available In Google Analytics?

Destination, Event, Duration, Pages/Screens per Session
Location, Event, Time, Users per Session
Destination, Event, Pageview, Social
Pageview, Event, Transaction, Social

□ What Report Identifies Browsers That May Have Had Problems With A Website?

The Active Users report
The Browser and OS report
The Source/Medium report
The New vs Returning report

□ What Scope Would Be Set For A Custom Dimension That Reports Membership Status For A Customer Rewards Program?

Session
Hit
Product
User

□ To Track Users And Sessions Across Multiple Domains, What First Must Be Set Up?

Data Import
Ad Exchange Linking
Cross-domain tracking
Google Ads Linking

□ What Campaign Parameter Is Not Available By Default In Google Analytics ?

utm_content
utm_source
utm_medium
utm_adgroup

□ What Feature Would Be Used To Collect How Many Times Users Downloaded A Product Catalog?

Custom Report
Event Tracking
Calculated Metrics
Custom Dimension

□ What Is A “Secondary Dimension” In Google Analytics?

An additional report dimension for more specific analysis
A dashboard widget that offers more specific analysis
A visualization to understand the impact of data
An additional report metric for more specific analysis

□ When Will Google Analytics Be Unable To Identify Sessions From The Same User By Default?

When the sessions happen in the same browser on the same device
When the sessions share the same browser cookie
When the sessions happen in different browsers on the same device
When the sessions happen in the same browser on the same day

□ What Report Shows Which Web Pages Get The Most Traffic And Highest Engagement?

Frequency and Recency report
Active Users report
Engagement report
All Pages report

□ To Recognize Users Across Different Devices, What Feature Must Be Enabled?

Audience Definitions
Attribution Models
Google Ads Linking
User ID

□ If A User Visits A Web Page With An Embedded Video, Leaves Without Clicking On Anything, And The Session Times Out, How Will Google Analytics Report The Session?

As an event
As a click
As a bounce
As an interaction

□ What Is Not A Benefit Of Google Analytics Remarketing?

Show customized ads to customers who have previously visited your site
Allow customers to quickly reorder an item they have previously purchased
Create remarketing lists without making changes to your existing Analytics snippet
Create remarketing lists based on custom segments and targets

□ View Filters May Be Applied Retroactively To Any Data That Has Been Processed.

False
True

□ What Report Shows The Percentage Of Traffic That Previously Visited A Website?

Behavior > Frequency and Recency report
Interests > Affinity categories report
All traffic > Referrals report
Behavior > New vs returning report

□ Once Filters Have Been Applied, What Is The Option To Recover Filtered Data?

Filtered data is not recoverable
Data may be recovered within 10 days
Data may be recovered within 30 days
Data may be recovered within 5 days

□ For Autotagging, What Parameter Does Google Ads Include In The Destination URL?

adid=
urlid=
utm=
gclid=

□ What Report Indicates The Pages Of A Website Where Users First Arrived?

Landing Pages report
Pages report
Location report
All Pages report

□ What Report Shows Users Who Initiated Sessions Over 1-Day, 7-Day, 14-Day, And 30-Day Periods?

Active Users report
User Explorer report
Users Flow report
Cohort Analysis report

□ To View Accurate Data In A Custom Report, What Action Should Be Avoided?

Pair metrics and dimensions of different scopes
Use multiple dimensions together in the same report
Create a report with Custom Metrics
Use a Custom Dimension as a primary dimension

□ How Would A View Filter Be Configured To Include Only Users From Brazil And Argentina?

Filter 1: include Brazil > Filter 2: include Argentina
Filter 1: include Argentina > Filter 2: include Brazil
Filter 1: include Brazil or Argentina
Filter 1: exclude all countries except Brazil and Argentina

□ What Cannot Be Collected By The Default Analytics Tracking Code?

Device and operating system
User’s favorite website
Page visits
Browser language setting

□ Views Can Include Website Data Collected Before The View Was Created.

FALSE
TRUE

□ What Report Shows Which Types Of Mobile Devices Visited A Website?

Technology > Network report
Site Content > Landing Page report
Mobile > Devices report
All Traffic > Source/Medium report

□ Within How Many Days Can A Deleted View Be Restored?

□ What Feature Collects Company-Specific Data Such As Member Status?

Custom Filter
Event Tracking
Custom Dimension
Custom Metric

□ What Report Provides Data On How Specific Sections Of A Website Performed?

Location report
Frequency and Recency report
Content Drilldown report
Top Events report

□ Which Kinds Of Hits Does Google Analytics Track?

Pageview
Event
All of the above
Transaction

□ Sampling Is Applied To Reports Before Segmentation.

TRUE
FALSE

□ If A Web Page Visitor Clears The Analytics Cookie From Their Browser, What Will Occur?

All of the above
Analytics will set a new browser cookie the next time a browser loads a tracked page
Analytics will set a new unique ID the next time a browser loads a tracked page
Analytics will not be able to associate user behavior data with past data collected

□ Which Reports Require The Activation Of Advertising Features?

Geo reports
Cohort Analysis reports
Real-time reports
Demographics and Interests reports

□ When Does The Tracking Code Send An Event Hit To Google Analytics?

Every time a user performs an action with pageview tracking implemented
Every time a user adds an event to their calendar
Every time a user performs an action with event tracking implemented
Every time a user makes a reservation

□ Sharing A Custom Report Will Share The Report Configuration And Data Included In The Report.

TRUE
FALSE

□ What Metric-Dimension Combination Is Not Valid?

Avg. Time on Page / Device Category
Sessions / Bounce rate
Sessions / Source
Total Events / User Type

□ The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can:
A) send data to Google Analytics from any web-connected device
B) send data to Google Analytics from a kiosk or a point of sale system
C) upload aggregated data tables to Google Analytics
D) A and B only
E) A, B, and C

Which of the following is a hit type tracked by Google Analytics?
A) page tracking hit
B) event tracking hit
C) ecommerce tracking hit
D) all of these are hit types tracked in Google Analytics

Which of the following could be measured by defining a goal in Google Analytics?
A) the percentage of visits that contain only one page view
B) the percentage of visits that result in a site registration
C) conversion rate
D) the percentage of visits during which visitors spent at least two minutes on the site
E) All of these could be measured by defining a goal in Google Analytics

Which of the following would prevent destination goal conversions from being recorded?
A) There was a misspelling in the URL of the goal definition.
B) The tracking code is missing from the conversion page.
C) The match type in the goal definition is incorrect.
D) All of these would prevent a destination goal from recording

True or False: The order in which filters appear in your view settings matters.
A) False: Filters are no necessarily executed in the order in which they appear.
B) True: Filters are executed in the order in which they appear.

Which of the following questions can be answered using the goal flow report?
A) Do visitors usually start my conversion process from the first step or somewhere in the middle?
B) All of these can be answered using the goal flow report.
C) Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?
D) Are there any steps in my conversion process that don’t perform well on mobile devices compared to desktop devices?
E) Are there a lot of unexpected exits from a step in the middle of my conversion funnel?

True or False: When you share a link to a custom report, you share the data in the report.
A) True. Sharing a link to a custom report shares the data in the report.
B) False. Sharing a link to a custom report only shares a template for the report.

Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?
A) Last Interaction model
B) First Interaction model
C) Linear model
D) Last Non-Direct Click model

The Solutions Gallery allows you to import or share which of the following reporting tools or assets?
A) Goals
B) Segments
C) Custom reports
D) B and C only
E) A, B, and C

You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?
A) Annotations
B) Intelligence Events
C) Real-Time
D) Secondary Dimensions
E) Advanced Segments

In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?
A) Assisted Conversion Value
B) Conversion Rate
C) First Interaction (Click) Conversions
D) none of these metrics

Your Multi-Channel Funnel reports have no data. What is the most likely reason?
A) You haven’t implemented Goals or Ecommerce
B) You haven’t enabled demographic data
C) You are not using Google Tag Manager
D) You are not using Content Experiments
E) You haven’t set up Goal Funnels

Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?
A) Remarketing
B) Interest Categories
C) Demographic reporting
D) B and C only
E) A, B, and C

Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the most indicator of the campaign’s success?
A) bounce rate
B) session duration
C) pageviews
D) conversion rate

True or False: Once a view is deleted it cannot be restored.
A) True: Deleted views cannot be restored at any time.
B) False: You have 35 days to restore a view after it is deleted.

What is the URL parameter that autotagging appends to an AdWords destination URL?
A) userid=
B) _ga=
C) gclid=
D) clickid=
E) utm=

You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic to your site from this email campaign?
A) Email traffic will always appear as referral and cannot be tracked separately
B) Email is default medium in Google Analytics and will automatically appear in your reports
C) Email traffic can be tracked using manual tagging with UTM parameters

Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics?
A) Custom dimensions
B) Goal tracking
C) Data import
D) Custom channel groupings

You can adjust the report sample size in Google Analytics by:
A) adjusting the session timeout control
B) adding a segment to your report
C) any of these actions will adjust the sample size
D) adjusting a control in the reporting interface

Which report would you use to determine the percent of your site traffic that has already been to your site before?
A) Behavior – New vs returning report
B) Behavior – Frequency & Recency report
C) Interests – Affinity categories report
D) All traffic – Referrals report
E) Ecommerce – Sales performance report

True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.
A) True: A session is considered a “bounce” if the user views one page of the site and then leaves.
B) False: Because there was more than one interaction hit in the session (pageview hit and event hit) this session would not be considered a bounce.

What analysis tool would you use to analyze the behaviour of new customers vs. returning customers on your website?
A) Real Time reporting
B) Segmentation
C) View filters
D) Multi-channel funnels

Which of the following reporting dimensions would be useful to reference if you were rebuilding a website to improve accessibility?
A) Browser
B) All of these dimensions
C) Device Category
D) Language
E) None of these dimensions

Using filters, you can _____
A) exclude data from a view
B) change how the data looks in your reports
C) All of these answers apply
D) include data in a view

Which of the following are measures of traffic volume?
A) Visits
B) Bounce Rate
C) Margin
D) Time on Site

You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up?
A) Create a second Google Analytics account, and apply the new tracking code to the pages in the subdirectory
B) Create a duplicate view and add a filter: Select “Include only traffic to a subdirectory” from the Filter Type drop down, and specify the subdirectory
C) Create a new web property and add the new tracking code to the pages on the subdirectory

Which of the following would be most useful in measuring how many days passed between the first visit to a site and the eventual conversion?
A) Path Length
B) Time Lag
C) Conversion Value
D) Top Conversion Paths
E) Assisted/Last Interaction Conversions

Which of the following technologies on your site influence how you implement Analytics? Select all that apply.
A) responsive web design
B) query string parameters
C) All answers are correct
D) Flash and AJAX events
E) server redirects

Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?
A) First Interaction model
B) Linear model
C) Last Non-Direct Click model
D) Last Interaction Model

You want to know whether button X is clicked more often than button Y? Which of the following would be more useful?
A) Intelligence
B) Events
C) Annotations
D) Real-Time

Which of the following should you NOT collect with the Google Analytics commerce JavaScript?
A) credit card number
B) billing city
C) tax amount
D) purchase amount

Which of the following techniques would you use to exclude rows with fewer than 10 visits from a report table?
A) Use a pivot table with two dimensions
B) Apply a table filter
C) Add a primary dimension
D) Add a secondary dimension
E) Sort the table by sessions from highest to lowest

Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?
A) one account, one property, one view
B) one account, no properties, two views
C) one account, two properties, two views
D) one account, one property, no views

For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions.
A) Source, medium, campaign and Ad content
B) Source and Medium
C) Campaign and Ad Content
D) Campaign and medium

Google Analytics can recognize returning users:
A) Google Analytics cannot recognize returning users on any device
B) on websites, IOS mobile apps, Android mobile apps
C) on websites only
D) on websites, Android mobile apps
Which of the following are dimensions?
A) Screen resolution
B) Bounce rate
C) Region
D) % new visits

You need to immediately need to find out whether people are viewing the new content that you just added today. Which of the following would be most useful?
A) Annotations
B) Real-Time
C) Intelligence Alert
D) Secondary Dimensions

You want to see conversion rates for Windows visits coming from London. Which of the following dimensions would you need to select?
A) City and Goal Conversion Rate as a secondary dimension
B) Operating System and City as a secondary dimension
C) Goal Conversion Rate and City as a secondary dimension
D) Anyone of these options

Which of the following would be valid segment to consider using to analyze traffic pattern in your data?
A) Traffic by marketing channel
B) Traffic by geography
C) Traffic by time of day
D) Traffic by device category
E) All of these answers are correct

Which of the following metrics shows the number of times your ads were displayed?
A) Clicks
B) CTR
C) Pageviews
D) Visits
E) Impressions

You publish articles by many different authors on your site. You want to create a report that shows the total number of page views for each author. Which of the following features will allow you to?
A) Annotations
B) Custom Reports
C) Segments
D) Analytics Intelligence
E) Dimension Widening

You should add Analytics tracking code to your site________
A) At the beginning of your fiscal year only
B) Before documenting business objective
C) After implementation planning
D) During measurement planning

Specifying a goal value allows Google Analytics to calculate _______
A) Revenue per Click
B) Bounce Rate
C) Ecommerce Revenue
D) Average Order Value

What is the purpose of the URL Builder?
A) Using the URL builder is required in order to track Adwords visits
B) To generate URL tracking parameters that need to be appended to an organic search result
C) To generate a URL with tracking parameters
D) To optimize landing page

Your web property is “www.example.com”. You set up a URL goal of “/thankyou” and a Match Type of “Begins With”. Which of the following URLs will count as goals? Select
A) example.com/thankyou/receipt.php
B) example.com/thankyou.php
C) example.com/thankyou.html
D) All of these would count as goal

What is the first step of analytics planning?
A) Create your implementation plan
B) Document your technical infrastructure
C) Implement Google Analytics
D) Define your overall measurement plan and business objectives

The URL for the homepage of your site is example.com/index. You would like this particular page to appear as “/home” in your pages report. How can this be achieved?
A) Use the Search and replace custom filter on the Request URI field where Search string is www.example.com/index and replace string is www.example.com/home
B) Use a Search and Replace custom filter on the Request URI field where Search string is “/index” and Replace string is “/home”

Which of the following is a session level interaction?
A) Ecommerce transaction
B) Event
C) All of these answers are correct
D) Pageview
E) Social interaction

Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website?
A) Annotations
B) secondary dimensions
C) Analytics Intelligence
D) Real-Time

Which of the following would you use to set up a custom alert?
A) Real-Time
B) Conversion
C) Content
D)Intelligence

Which of the following are possible uses of views within a single Google Analytics account?
A) to look more closely at traffic to a specific part of a site (a page or selection of pages)
B) to track domains that belong to another account
C) to look more closely at traffic to a specific subdomain
D) to limit a users access to a subset of data
E) all of these are possible uses of views

Which of the following are tracked by Site Speed reports?
A) page-load time for a sample of page views on your site
B) how quickly images load
C) how quickly the browser parses a page and makes it available for user interaction
D) button click response time
E) All answers are correct

Which of the following is a valid tagged custom campaign
A) example.com?utm_medium=cpc&utm_source=mysearch&utm_campaign-spring&utm_term=backpacks
B) example.com?utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1
C) example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring
D) example.com?utm_medium=referral&utm_source=example&utm_campaign=winter
E) All of these are valid

Which of the following is a benefit of using segments in your data analysis?
A) You can compare behavior metrics for groups of users like Converters vs non Converters.
B) You can analyze your users and/or their sessions according to single or multi-session conditions.
C) You can isolate and analyze specific conversion paths using conversion segments.
D) You can permanently modify the data in your view, for example excluding internal or bot traffic.
E) A,B, and C only
F) A,B,C & D

Having launched her first Search campaign, Asha wants to know just how many calls are being generated from the number in her ads, on her website, or clicks on a phone number on her mobile website. What conversion source should she track?

Apps
Imports
Phone calls
Website

You are interested in understanding how clicks leads to a sale on your website. What do you call a click that leads to a sale on your site?

Cost-per-click
Impression
Clickthrough rate
Conversion

When should you use automated bidding?

If you had 10-50 conversions over 15 days in a single-campaign
If you had 50-100 conversions over 30 days in a single-campaign
If you had 5-10 conversions over 30 days in a single-campaign
If you had 50-100 conversions over 15 days in a single-campaign

Which ad format is recommended for building awareness?

Display ads with location extensions
Image ads
Dynamic image ads
Universal app campaigns

A running shoe company wants to reach “avid marathon runners” instead of just “sports fans” which targeting method should this advertiser use?

Affinity audiences
Custom affinity targeting
Demographic targeting
Managed placements

You’re seeking an ad format to support influencing consideration for your brand. You’d also like the ad to automatically adjust its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs?

Responsive ads
TrueView ads
Lightbox ads
Standard image ads

What targeting options are available on display Network?(choose 2)

Remarketing lists for search ads (RLSA)
Connections targeting
Demographic targeting
Affinity audiences

Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?

Focus on impressions
Focus on engagement
Focus on conversions
Focus on clicks

What does remarketing allow you to do? (choose 2)

See how many people bought your product after seeing the ad
Send client emails
Tailor your ads to users based on their previous actions on your website or a[pp
Reconnect with people who have previously visited your website or mobile app by showing them relevant ads as they browse the web

If john is setting up a new video campaign, which manual bidding strategy should he use?

Cost-per-engagement
Cost-per-click
Cost-per-view
Cost-per-thousand-viewable impressions

What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?

Drive loyalty
Build awareness
Influence consideration
Drive action

What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?

Drive loyalty
Influence consideration
Drive action
Build awareness

You’re running campaign for a shoe company and notice that the sales tends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?

Create a remarketing list segment for shopping cart abandoners
Launch a new search campaign
Launch a new marketing video
Send an email blast to all of newsletter subscribers

James has campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (choose 2)

How many liked the ad
How many people saw the ad
How many people sign up for lessons after seeing the ad
Which age group and gender is more likely to sign up for a course after seeing the ad

You’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use?

Location and language targeting
Device targeting
Audience targeting
Keyword targeting

How many websites are part of the Google Display Network?

500K+ websites
1M +websites
100K+ websites
2M+ websites

There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount (select 3)

Your campaign type
Cost of your keywords
Your profile
Competitor’s products

How long should advertisers wait after creating a new Display campaign before analyzing its performance?

1-2 weeks
1 month
2-3 days
1 year

You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn’t move any further into your site?

Category page visitors
Homepage visitors
Past converters
Product page visitors

What are the key benefits of using the Google Display Network?(Choose 2)

Massive reach, you can advertise on any website
Placing your ads on google.com
Influence consideration
Sophisticated reporting to measure performance

You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results

Enhanced cost-per-click (ECPC)
Cost-per-view (CPV)
Cost-per-enagement (CPE)
Viewable cost-per-thousand impressions (VCPM)

You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use?

Device targeting
Location and language targeting
Audience targeting
Keyword targeting

Which ad format is recommended for driving action?

Image ads
Responsive ads
Lightbox ads
TrueView ads

What is the reach of the Google Display Network?

Over 50 percent of global internet users
Over 60 percent of global internet users
Over 40 percent of global internet users
Over 90 percent of global internet users

Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?

Universal app campaigns
Lightbox ads
TrueView ads
Display ads with location extensions

Which manual bidding strategy can you use to increase your reach?

Cost-per-engagement
Cost-per-thousand-viewable impressions
Cost-per-thousand viewable impressions
Cost-per-click

Why would an advertiser use sitelinks?

To give customers quick access to multiple pages of an advertiser’s website
To showcase customer reviews with high-quality survey data
To show a link that sends people to the app store or starts downloading an app
To let customers click a button to call the business

An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?

They should use location targeting
They should create remarketing lists for search ads
They should use placement targeting
They should use device targeting

Which targeting option can help you reach people who’ve previously visited your website?

Interest category targeting
Remarketing
Demographic targeting
Device targeting

What is the Google Network?

A network of hardware devices, including chromebooks and android phones where your AdWords ad can appear
The term that embodies all of the places where your AdWords ad can appear
The collective term for Google’s professional support staff that can answer your AdWords questions 24/7.
A network of partner websites that will show your AdWords ad

What bidding strategy should you use to maximize the number of visitors to your website?

Cost-per-click (CPC)
Cost-per-acquisition (CPA)
Cost-per view (CPV)
Cost-per-thousand viewable impressions (vCPM)

Which targeting option should an advertiser use when trying to reach 25-30 year old males?

Contextual targeting
Demographic targeting
Keyword targeting
Interest category targeting

How much are you charged for a click on your AdWords ad?

You’re charged only the minimum amount needed to maintain your ad’s position
You’re charged the full amount you bid
You’re charged $0.01 for every click
You’re charged 10 cents more than the next highest bid

Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)

Impressions
Clickthrough rate (CTR)
Search terms
Clicks

Let’s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget?

$2.50
$5
$25
$10

What value is used to determine whether your ad will show on a page and, if so, the ad’s position?

Ad Rank
Ad Score
Quality Factor
Quality Score

Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?

Change the ad delivery method from “Standard” to Accelerated”
Increase her daily budget
Segment her campaign performance by time of day
Change the ad delivery method from “Accelerated” to “Standard”

Why might you use the “Search Network campaigns with Display opt-in” campaign type?

Your ads only show on the first page of search results
Your video ads can run on the Search Network
You can use one budget to advertise on the Search Network and Display Network
You can pick the exact websites where you want your ad to show

A conversion is

By definition when someone makes a purchase after clicking on your ad
Any interaction with your ad that can be measured, like watching a video for a certain length of time
An action defined as valuable to your business that someone takes after clicking on your ad
When someone reaches your landing your landing page after clicking your ad or video

How much are you charged for a click on your AdWords ad?

You’re charged the full amount you bid
You’re charged 10 cents more than the next highest bid
You’re charged $0.01 for every click
You’re charged only the minimum amount needed to maintain your ad’s position

If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?

$1
$1.24
$1.26
$2

How are negative keywords different from other keywords?

They can only be used for ads on the Display Network
They can increase your costs
They prevent your ad from showing for search terms that you don’t want
They make your ad appear for search terms that you don’t want

What report can help you identify opportunities to improve your keywords and ads

Paid & organic report
Auction insights report
Search terms report
Time segmentation report

How are rich media ads different from other ad formats?

They are displayed on the Search Network
They are static image ads
They are a type of text ad
They are ads with animation or other types of motion

All of these were recommended to help build a faster site except?

Site works on a range of screens and devices
Optimized content delivery
Implementation of AMP ( Accelerated Mobile Page) best practices
Customer surveys about site performance

You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times. How many goal conversions will be recorded?
A) 1
B) 5
C) 2
D) 0

What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?
A) View filters
B) Advanced Segments
C) Report filters
D) Custom Dimensions

Which of the following is an advantage of implementing Google Tag Manager?
A) You can add Google Analytics tags to your site without editing site code.
B) You can add AdWords tags to your site without editing site code.
C) You can add non-Google tags to your site without editing site code.
D) You can change configuration values in your mobile app without rebuilding a new binary.
E) All of these answers are correct.

Which Analytics API allows you to access your Google Analytics account configuration data?
A) Core Reporting API
B) Embed API
C) Management API
D) You cannot access this data with an API

What does the Time Lag report indicate?
A) Time lag between goal completions
B) Lag on the load time of the site
C) Time lag between the original session and a goal completion
D) Time lag between page views in the goal funnel

Which dimension is not included in the Adwords reporting section of Google Analytics?
A) Bid adjustment
B) Keyword
C) Invalid click
D) Destination URL
E) TrueView Video ad

A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?
A) Google Analytics does not keep track of sessions by default
B) The visitor’s session expires after 5 minutes of inactivity
C) The visitor’s session expires after 30 minutes of inactivity
D) The visitor’s session expires once the visitor has exited your site

You define a Destination URL goal by
A) creating a new dashboard to report only on the goal page
B) adding the conversion ID to the tracking code on the goal page
C) editing the view Goals and specifying the request URL of the conversion page
D) adding the ecommerce code to the goal page

Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy — user, session, or hit-level. In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Which of the following is a valid dimension / metric combination?
A) Session (metric) + Page (dimension)
B) Bounce rate (metric) / Event Action (dimension)
C) Sessions (metric) / city (dimension)
D) All of the above are valid dimension / metric combination

When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that:
A) You are possibly targeting the wrong audience who is not as interested in your product
B) The navigation between the second and third steps of the purchase process could be improved
C) You should consider directing traffic through a different entrance point of your goal
D) all of the above

You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?
A) The linked AdWords account must have sent at least 1000 clicks to the selected Google Analytics view over the past 30 days .
B) You must modify your tracking code to support Smart Goals data collection.
C) You must enable “Smart Goals” in your property settings.
D)The selected Google Analytics account must have at least 500 sessions over the past 30 days.

What is the main purpose of the Mutli-Channel funnel report?
A)To show which goals are bringing in the most revenue
B)To evaluate the interaction and contribution of multiple channels in the conversion/purchase cycle for your site
C) To analyze the funnel steps for multiple goals
D) To see which channels resulted in the highest number of pageviews

The User ID feature is commonly used with which of the following website layouts?
A) Users can create an account on your website and log in on all types of devices
B) Users can navigate between your website and multiple subdomains within one session
C) Users must navigate to a 3rd party shopping cart domain to complete a purchase
D) You have content that displays on another domain through an iFrame

How does AdWords data –driven attribution give credit for conversions?

It gives 40 percent credit to the first click and spreads the remaining 60 percent across all other clicks in the conversion path
It uses the linear model to credit conversions equally across all clicks on the path
It gives more credit to clicks that happened closer to the conversion
It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which touchpoints were most critical to the conversion

Why would it be useful to assign a value to your goal in Google Analytics?
A) Assigning a goal value allows you to track revenue from your conversions.
B) Assigning a goal value allows you to compare goal conversions and measure changes and improvements to your site.
C) Assigning a goal value allows you to use the Funnel Visualization report to analyze the conversion funnel on your website.

How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)?
A) Go to Audience > Mobile > Overview. Add a secondary dimension showing Traffic type in order to see the traffic coming from paid search
B) Go to Acquisition > All traffic > Channels. Add a secondary dimension showing device category in order to see the paid search traffic coming from mobile
C) Both A and B are correct steps for determining the mobile ecommerce conversion rate for paid traffic
D) In Analytics you can only see traffic coming from desktop or from Mobile/tablet together. There is no way you can see mobile traffic only

The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must
A) use Google Tag Manager for your Analytics tracking
B) be able to generate your own unique IDs
C) create a new Analytics account for User ID reporting
D) all of the above

The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different field. Which of the following is one of the fields used to sends campaign or traffic source data?
A) Location
B) Campaign medium
C) Device category
D) Interest category

When you create a new Channel Grouping in a view, you can
A) immediately select it in the Acquisition Overview and Channel reports
B) apply it retroactively and see historical data classified by our new channel definitions
C) change how reports display your data, without changing the data itself
D) A and C only
E) A,B, and C

When should you use manual tagging?
A) You should use manual tagging in order to track all of your advertising campaigns, like AdWords or Facebook.
B) You should use manual tagging for any non-AdWords custom campaign.
C) You should use manual tagging to track only AdWords campaigns.

Which of the following metrics is available when Site Search tracking is enabled?
A) Sessions with Search: The number of sessions that used your site’s search function at least once.
B) Search Exits: The number of searches made immediately before leaving the site.
C) Time after Search: The amount of time users spend on your site after performing a search.
D) Search Refinements: The number of times a user searched again immediately after performing a search.
E) All of the above

The Google Analytics Data Model consists of users, sessions, and interactions. In this heirarchy, interactions include:
A) pageviews
B) events
C) transactions
D) A and B only
E) A,B, and C

What reports would you use to determine if you should consider expanding your advertising to new markets?
A) Location and Language reports
B) Frequency and recency reports
C) Intelligence events
D) Source/Medium report

Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate?
A) Device Category
B) landing page
C) Campaign
D) A and C only
E) A, B, and C

Which report would give you insight into how many Display conversions were assisted by Search paid traffic?
A) Ecommerce reports
B) Multi channel funnels reports
C) Interests report
D) Goals reports
E) Campaigns reports

What is a benefit of using Google Analytics for Remarketing?
A) You can target customers who have previously been to your site with customized creatives.
B) You can create remarketing lists without making any changes to your existing GA tag.
C) You can create remarketing lists based on custom segments and targets, for example, users who’ve been to your site more than once in a 30 day period.
D) A and C only
E) A, B, and C

True or False: If you have updated your tracking code to analytics.js, then no additional configuration is required to track subdomains.
A) True: With analytics.js you can track across your domain and subdomains with no additional configuration.
B) False: You must always set up cross domain tracking in order to track subdomains.

You receive an intellgence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?
A) The tracking code has been altered and is reporting incorrectly
B) There is a new referral source that is directing a lot of new traffic to the site
C) There is unidentified referral traffic that is likely bot traffic
D) New pages or subdomains have been recently indexed in organic search
E) All of the above

Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?
A) First Interaction model
B) Last Interaction model
C) Last Non-Direct Click model
D) Linear model

Which of the following statements is true about Multi-Channel Funnel (MCF) reports?
A) You can create your own custom channel grouping in addition to the default MCF Channel grouping.
B) The channel labels that you see in Multi-Channel Funnels reports are defined as part of the MCF Channel Grouping.
C) When you share a Custom Channel Grouping, only the configuration information is shared. You data remain private.
D) All of these statements are true.

Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?
A) Traffic type
B) Language
C) Device Category
D) B and C only
E) A, B, and C

Google Analytics can collect behavioral data from which systems?
A) E-commerce platforms
B) Mobile Applications
C) Online point-of-sales system
D) A and B only
E) A, B, and C

Auto-tagging is a feature that is used with which type of traffic?
A) Any search engine traffic that is not from Google
B) AdWords Campaign traffic
C) Website referrals
D) Social media referrals

Google Analytics can identify that two sessions are from the same user if
A) the sessions happen in the same browser on the same device
B) the sessions happen on the same day
C) the sessions happen in the same browser
D) the sessions occur within 30 minutes of each other

When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: “This report is based on N sessions.” You can adjust the sampling rate of the report by
A) changing the sampling rate in your view settings
B) adjusting the session timeout control
C) adjusting a control in the reporting interface for greater or less precision
D) You cannot adjust the sample data

Segments are subsets of your Analytics data. Which of the following statements are NOT true of Analytics segments?
A) Segments are filters that permanently change your data.
B) Segments let you isolate and analyze your data .
C) You can use segments to build custom Remarketing lists.
D) Segments represent either subsets of sessions or subsets of users.

Why can AdWords clicks sometimes differ from Analytics sessions in your reports?
A) some visitors may have javascript disabled
B) some visitors may be blocking cookies
C) clicks and sessions are different metrics
D) all of the above

What is an assisted conversion?
A) When one goal completion leads to another
B) When one traffic source results in a later goal completion through another traffic source
C) An AnWords view through conversion
D) When an AdWords visitors returns to the site directly to convert

□ What Criteria Could Not Be Used To Create A Dynamic Remarketing Audience?

Users who returned an item they purchased
Users who viewed a homepage
Users who viewed a search result page on a website
Users who viewed product-detail pages

□ What Report Shows A Visual Representation Of User Interactions On A Website?

Behavior Flow report
Landing Pages report
Content Drilldown report
Treemaps report

□ A New Custom Channel Group May Be Applied Retroactively To Organise Data That Has Been Previously Collected.

True
False

□ When Linking A Google Ads Account To Google Analytics, What Is Not Possible?

Import Analytics Goals and transactions into Google Ads as conversions
Adjust keyword bids in Google Ads from Google Analytics
View Google Ads click and cost data next to site engagement data in Analytics
Create remarketing lists in Analytics to use in Google Ads campaigns

□ What Asset Is Used To Build A Remarketing List?

Custom Dimension
Custom Segment
Custom Report
Custom Metric

□ If The Google Merchandise Store Sets Up A URL Goal Of “/Ordercomplete” And A Match Type Of “Begins With”, Which Of The Following Pages On Www.Googlemerchandisestore.Com Will NOT Count As A Goal?

/ordercomplete.php
/ordercomplete/index.html
/ordercomplete/thank_you.html
/order/complete.php

□ What Does Assigning A Value To A Google Analytics Goal Enable?

Track actual revenue from conversions
Track real-time business revenue
Analyze a website conversion funnel
Compare goal conversions and measure changes to a website

□ What Feature Is Required To Send Data From A Web-Connected Device (Like A Point-Of-Sale System) To Google Analytics?

The Measurement Protocol
Data Import
Browser cookies
The Networking Protocol

□ What Report Indicates The Last Page Users Viewed Before Leaving A Website?

Landing Pages report
All Pages report
Exit Pages report
Pages report

□ Google Analytics Cannot Collect Data From Which Systems By Default?

Offline inventory database
Websites
Online point-of-sale systems
Mobile devices

□ What Would Prevent Data From Appearing In A Custom Report?

Too many metrics in a Custom Report
A filter that removes all the data
Custom Report isn’t shared with users in the same view
Too many dimensions in a Custom Report

□ Where Should The Analytics Tracking Code Be Placed In The HTML Of A Webpage For Data Collection?

Just after the opening <head> tag
Just before the closing </body> tag
Just after the opening <body> tag
Just before the closing </head> tag

□ Segments Will Not Allow You To Do What?

Create subsets of sessions or users
Permanently alter data
Build custom Remarketing lists
Isolate and analyze data

□ To Recognize Users Across Different Devices, What Is Required For User ID?

A new Analytics account for reporting
Google Tag Manager
Sign-in that generates and sets unique IDs
All of the above

□ What Channel Is Not Included In The Default Channels Report?

Direct
Display
Organic Search
Device

□ What Is Not A Filter Setting For Data In Views?

Modify
Include
Restore
Exclude

□ What Feature Can Join Offline Business Systems Data With Online Data Collected By Google Analytics?

Data import
Goal tracking
User ID
Google Ads Linking

□ Which Reports Indicate How Website Referrals, Organic Search And Ad Campaigns Assisted In Conversions?

Goals reports
Acquisition reports
Multi-Channel Funnel reports
Ecommerce reports

□ In Multi-Channel Funnel Reports, What Channel Would Not Be Credited With A Conversion?

Paid and organic search
Website referrals
Social network
Television commercials

□ What Type Of Custom Report Shows A Static Sortable Table With Rows Of Data?

Flat Table
Explorer
Map Overlay
Pivot Table

□ What Feature Is Required To Track Customer Search Terms On A Website?

Enhanced Ecommerce
Site Search
Data Import
Search filters

□ What Is A “Metric” In Google Analytics?

The numbers in a data set often paired with dimensions
The dates in a date range
A segment of data separated out in a report for comparison
A dimension that can help analyze site performance

□ What Criteria Cannot Be Used To Create A Custom Segment?

Ad type
Dimensions
Metrics
Sequences of user actions

□ Which Default Traffic Source Dimensions Does Google Analytics Report For Each Website Visitor?

Campaign and Ad Content
Source and Campaign
Source and Medium
Campaign and Medium

□ What Is The Set Of Rules That Determines How Sales And Conversions Get Credited Based On Touch-Points In The Conversion Path?

Attribution modeling
Conversion tracking
Channel Groupings
Multi-Channel Funnels

□ When Does The Analytics Tracking Code Send A Pageview Hit To Google Analytics?

Every time a user adds an item to an online shopping cart
Every time a user clicks a video on a website
Every time a user searches on a website
Every time a user loads a webpage with embedded tracking code

□ What Campaigns Require Manual Tags On Destination URLs For Tracking?

None of the above
Google Ads campaigns
Autotagged campaigns
Email campaigns

□ What Filter Would Only Include Data From A Campaign Titled “Back To School” In Campaign Reports?

Custom Include filter with field “Page Title” and pattern “back to school”
Custom Include filter with field “Campaign Name” and pattern “back to school”
Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”

□ What Scope Applies To Custom Metrics?

Customer
Session
Hit
User

□ What Report Compares Metrics Based On User Acquisition Date Over A Series Of Weeks?

User Explorer
Active Users
Users Flow
Cohort Analysis

□ The Default Session Timeout Duration In Google Analytics Is How Many Minutes?

□ What Data Does Google Analytics Prohibit Collecting?

Product SKU
Billing city
Purchase amount
Personally identifable information

□ Using A Standard Google Analytics Configuration, Which Characteristics Cannot Be Used To Create A Custom Segment?

Users 25 to 34 years old who have their browser set to Spanish
Users who engaged in a social media or email campaign
Users who viewed a page on a website, then watched a video
Users who are female and have children

□ If A Destination Goal Is Created For A Newsletter Sign-Up And A User Completes The Newsletter Sign-Up Three Times In Three Separate Sessions, How Many Goal Conversions Will Google Analytics Count?

□ What Is A “Dimension” In Google Analytics?

An attribute of a data set that can be organized for better analysis
The lifetime value of a user in a given date range
A report that offers different demographic information about your audience
A comparison of data between two date ranges

□ What Feature Is Required To Collect The Number Of Comments Users Posted To A Web Page?

Custom Channel Groupings
Calculated Metric
Custom Dimension
Custom Metric

□ Which Metric Reports On How Often A Channel Contributes To A Conversion Prior To Last-Click Attribution?

Primary conversion
Second-to-last-click attribution
Assisted conversion
Secondary conversion

□ What Is The “Bounce Rate” In Google Analytics?

Percentage of visits when a user landed on a website and exited without any interactions
Number of times users returned to a website in a given time period
Percentage of total site exits
Percentage of sessions in which a user exits from a homepage

□ What Model Represents The Hierarchical Structure Of A Google Analytics Account?

Property > Account > View
Account > Property > View
View > Account > Property
Account > View > Property

What is an attribution model in Google Analytics?
A) the set of rules that determine which AdWords ads are credited with a conversion
B) the set of rules for assigning sessions to new vs returning users
C) the set of rules that determine how credit for sales and conversions is assigned to touchpoints in conversion paths
D) the set of rules for assigning specific interest categories

Adding filters to a view in Google Analytics allows you to
A) exclude visits from a particular IP address
B) replace complicated page URLs with readable text strings
C) modify historical data
D) A and B only
E) A, B, and C

What scope would you apply for a Custom Dimension that collects the data for users who log in to your website?
A) User
B) Product
C) Session
D) Hit

What is “metric” in Google Analytics?
A) The number in a data set often paired with dimensions
B) A dimension that can help you analyze site performance
C) A segment of data separated out in a report for comparison
D) A dates in your date range

Which reports show websites that send traffic to your pages?
A) All Traffic
B) Behavior
C) Geo
D) Demographics

What will happen if you install the same default tracking code on pages with different domains?

Analytics will associate users and sessions with their respective domains
Analytics will send an alert about duplicate data collection
Analytics will associate users and sessions with a single domain
Analytics will not associate users and sessions with any domain

To collect how many times users downloaded a product catalog, What would you set up?
A) Custom Dimensions
B) Calculated Metrics
C) Event Tracking
D) Custom Report

Custom Reports will NOT let you do what?
A) Pair metrics and dimensions of different scope
B) Use a Custom Dimension as a primary dimension
C) Use multiple dimensions together in the same report
D) Create a report with Custom Metrics

If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?
A) 0
B) 1
C) 2
D) 3

When will the Analytics tracking code send a event hit to Google Analytics?
A) Every time a user adds an event to their calendar
B) Every time a user performs an action with pageview tracking implemented
C) Every time a user performs an action with event tracking implemented
D) Every time a user makes a reservation

Auto-tagging is used to collect data from which kinds of traffic?
A) Website referral traffic
B) Search engine traffic other than Google
C) AdWords Campaign traffic
D) Social media traffic

What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?
A) Attribution Modeling
B) Multi-Channel Funnels
C) Channel Groupings
D) Conversion tracking

Smart goals are created automatically by Google’s machine-learning algorithms?
A) True
B) False

By default when will Google Analytics NOT be able to identify sessions from the same user?
A) When the sessions happen in the same browser on the same device
B) When the sessions happen in the same browser on the same day
C) When the sessions share the same browser cookie
D) When the sessions happen in different browsers on the same device

Which of these does Google Analytics use to distinguish new and returning users?

Facial recognition technology
Artificial intelligence
A randomly-assigned unique identifier and browser cookie
A sequentially-assigned unique identifier and browser cookie

Assign a value to a Google Analytics Goal allows you to do which of the following?

Track actual revenue from your conversions
Analyze the conversion funnel on your website.
Track real-time revenue for your business
Compare goal conversions and measure changes and improvements to your site

What will happen if a user clears the Analytical cookie from their browser?
A) Analytics will not be able to associate with user behavior data with past data collected
B) Analytics will set a new unique ID the next time a browser loads a tracked page
C) Analytics will set a new browser cookie the next time a browser loads a tracked page
D) All of the above

If you want to track users and sessions across multiple domains, what must you set up?
A) Ad Exchange linking
B) AdWords linking
C) Data Import
D) Cross-domain tracking

By default Google Analytics can only collect behavioral data from web-connected systems.
A) True
B) False

Which of these is NOT a benefit of using segments in your data analysis?
A) You can permanently modify the data in your view
B) You can isolate and analyze specific conversion paths using conversion segments
C) You can analyze users by single or multi-session conditions
D) You can compare behavior metrics for groups of users like Converts vs non Converts

You may apply a new Custom Channel Group retroactively to organize data that has been previously collected
A) True
B) False

Which reports require you to activate Advertising Features?
A) Cohort Analysis report
B) Demographics and interests report
C) Real-time reports
D) Geo reports

Sharing a Custom report will share the data in the report
A) True
B) False

Which report helps you determine the percent of your site traffic that has visited previously?
A) New vs Returning report
B) Frequency & Recency report
C) Referrals report
D) Sales performance report

Which report demonstrates how well specific parts of your website performed?
A) Top Events report
B) Content Drilldown report
C) Location report
D) Frequency and Recency report

Which Campaign parameter is NOT standard in Google Analytics?
A) Utm_medium
B) Utm_source
C) Utm_adgroup
D) Utm_content

By default which of these traffic source dimension does Google Analytics capture for each user visits your website?
A) Campaign and Ad Content
B) Source and Medium
C) Source, Medium, Campaign and Ad Content
D) Campaign and Medium

What are three scope levels available for dimensions and metrics in Google Analytics?

Hit-level, session-level, product-level, or user-level scope
Location-level, duration-level, product-level, or user-level scope
Event-level, session-level, transaction-level, or user-level scope
Event-level, duration-level, transaction-level, or user-level scope

Where in the HTML of your webpage should you place your Analytics tracking code?
A) Just before the closing </body> tag of your website
B) Just after the opening <head> tag of your website
C) Just before the closing </head> tag of your website
D) Just after the opening <body> tag of your website

By default which of these is NOT considered a “medium” in Google Analytics?
A) referral
B) google
C) cpc
D) organic

Which manual bidding strategy can you use to increase your reach?

Cost-per-click
Cost-per-engagement
Cost-per-thousand-viewable impressions
Cost-per-thousand-viewable impressions

Which of these channels is NOT included in the default Channels report?
A) Direct
B) Device
C) Organic Search
D) Display

What type of data does Google Analytics prohibit you from collecting?
A) Billing city
B) Product SKU(s)
C) Purchase amount
D) Personally Identifiable information

By default, which of these are NOT Remarketing audiences that you can define?
A) Users who played a video on your website
B) Users who visited a specific page on your website
C) Users who speak a particular language
D) Users who visited your physical store

Which report can show you how website referrals, organic search and ad campaigns assisted in the conversion process?
A) Goals reports
B) Ecommerce reports
C) Acquisition reports
D) Multi-Channel Funnel reports

Which tags does Google Analytics recommend to accurately track campaigns?
A) Campaign, Content and Team
B) Medium, Source and Campaign
C) Source, Content and Team
D) Medium, Source and Content

TrueView in-stream ads can appear on:

YouTube Mastheads
Google search results and YouTube watch pages
The Google Play Store
YouTube watch pages

How would you reduce the time it takes to compile reports in Google Analytics?
A) Remove any secondary dimensions you have added to the report
B) Choose “Faster response” in the sampling pulldown menu
C) Remove any filters you have added to the view
D) Choose “Greater Precision” in the sampling pulldown menu

When will the Analytics tracking code send a pageview Hit to Google Analytics?
A) Every time a user clicks a video on a website
B) Every time a user adds an item to an online shopping cart
C) Every time a user searches on the website
D) Every time a user loads a webpage with embedded tracking code

Which of the following criteria could NOT be used for a Dynamic Remarketing audience?
A) Users who viewed product details page
B) Users who viewed a search result page on your website
C) Users who viewed your homepage
D) Users who returned an item they purchased

If a filter excludes data from a view, that data can never be recovered for that view
A) True
B) False

Which of these CANNOT be collected by the default Analytics tracking code?
A) Browser language setting
B) Device and operating system
C) User’s favorite website
D) Page visits

How does Google Analytics credit a channel that contributes to a conversion prior to a transaction?
A) Second-to-last-click attribution
B) Assisted conversion
C) Last-click attribution
D) Primary conversion

Why should you build a mobile site or app instead of just resizing your desktop site for a smaller screen?

It’s a cheap way to provide a narrower set of options to mobile customers
Mobile browsers aren’t powerful enough to load most desktop sites
Mobile users don’t need all the features a website can offer.
Desktop sites typically don’t load quickly on mobile devices

How does AdWords data-driven attribution give credit for conversions?

Its uses the linear model to credit conversion equally across all clicks on the path
It gives 40 percent credit to the first click and spreads the remaining 60 percent across all other clicks in the conversion path
It gives more credit to clicks that happened closer to the conversion
It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which were most critical to the conversion

Call-only ads are like ad call extensions in that they let you start a call with a touch. How are they different from ad call extensions?

Call-only ads cost more, but reach farther
Call-only ads don’t include a link to a mobile site
Call-only ads don’t appear on mobile devices
Call-only ads run for shorter duration than ad call extensions

Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?

Google Play Store optimization’
Get new users for her app
Get new users who most likely complete in-app actions
Target cost per install (tCPI)

Where can universal app campaigns run?

Within other apps, also known as in-app
Only on the Google Play Store
On the Search and Display Network and YouTube
Only on AdMob

AdWords Smart Bidding uses machine learning and your account data to help you

Make informed bidding decisions and value mobile accurately
Prevent your total spend from surpassing the hard limit you set
Let you adjust your bids manually, so you’re visible when customers are looking for you
Limit your bids to the times of day when competition for ad space is lowest

How can you re-engage users who have abandoned your app after their first use?

Offer deeper discounts to entice visitors
By offering store credit for users who click your ads
Remarket to app users with a compelling message across search, display, and video
By engaging users who visit your desktop website

A newer kind of mobile site can do a lot of what only apps used to do, so the line has blurred between sites and apps. What are these sites called?

Mobile Site Apps
Enhanced Mobile Sites
Progressive Web Apps
Progressive sites

A tech-savvy musician, Josef wants to create his first video ad and he has budget to do so! Although he’s a bit concerned about the actual filmmaking part, he is excited to make this ad himself using YouTube’s director app. Which app feature best supports his need?

The app is available at no cost to him or any businesses –big or small
It’s mobile-friendly, so he can easily create his video footage on the go
It helps connect him with local filmmakers for hire
It offers 100+ ready-to go video templates designed for a variety of businesses, including his

You’re an agency that needs to know the technical specifications to build and implement your upcoming video campaign. Where can you go to find out how each ad format works, creative submission timelines, technical specifications, reporting, and third-party tracking capabilities?

In the Google Display Specification site
Through a Google representative
In the AdWords Help Center
Through the third-party request form

What tool measures brand metrics along the marketing funnel like brand consideration or purchase intent?

Video Performance Data
AdWords Reporting
YouTube Analytics
Google Brand Lift

What is Google’s programmatic buying platform?

YouTube
AdWords
Google Analytics
DoubleClick Bid Manager

What percentage of video views on YouTube come from mobile devices?

Almost 25%
Almost 15%
More than 60%
More than 75%

In this TrueView discovery ad, Amir wants to invite people to click to watch his YouTube video about a DIY home improvement project. What call to action language gives learners a reason to take action?

Learn how to build a table
Click here
Start now
Download this

What does digital media offer that TV advertising does not?

Upfront deals
Real-time optimization
Demographic targeting
Reach

What’s the first step when determining the right video solution for your campaign?

Choose the video solution that drives that goal
Optimize your campaign
Determine your campaign goals
Find the KPI’s that measure your goal

Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release. What’s the critical step he needs to take within AdWords to start a video remarketing campaign?

Set the membership duration to Open to ensure he captures all users for an open ended period iof time, even new ones
Select the viewer actions he wants to target for his list
Link his current AdWords account to his existing YouTube channel
Add the remarketing list to his campaign

Yoko wants to re-generate prior customers who’ve visited her YouTube channel but haven’t downloaded the shopping app. What can she identify to make a video remarketing list?

Ad impressions, users who have downloaded the app
Users who have subscribed to her company’s video channel, users who haven’t downloaded the app
Ad impressions, users who haven’t downloaded the app
Ad impressions, users who have subscribed to her company’s video channel

———- is used to measure video campaigns.

Cost-per-view (CPV) bidding
Cost-per-acquisition (CPA) bidding
Cost-per-thousand-impressions (CPM) bidding
Cost-per-click (CPC)bidding

In setting up her latest video campaign on YouTube, Susan is faced with the Video targeting tab and a myriad of audience settings. What strategy should she adopt to optimize her campaign’s view rates?

Start broad- adjust the settings to reach a wide audience , test, and then refine the settings based on the performance data
Take it easy – to start, simply go with the default targeting settings while getting used torunning an AdWords video campaign
Use what you know – adjust the settings to mimic those used for a prior successful video campaign
Maximize for success – take advantage of each setting to narrow things down based on the insights you’ve uncovered on your ideal audience

Which of these formats can be booked cross-screen(mobile and desktop)?

Rich Media Custom Mastheads
Video Mastheads
Rich Media Layouts Mastheads
Video Media Layout Mastheads

You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?

Impressions and conversions
Clickthrough rate and cost-per-click
Conversion delay and cost-per-click
Impressions, reach, frequency

When should you use automated bidding?

If you have had 50 -100 conversions over 15 days in a single campaign
If you have had 10 -50 conversions over 15 days in a single campaign
If you have had 50 -100 conversions over 30 days in a single campaign
If you have had 5 -10 conversions over 30 days in a single campaign

Which targeting option allows you to re-engage with people who visted your site by serving them ads containing the products they viewed on their visit?

Similar audiences
Topic targeting
Dynamic remarketing
In-market audiences

How should an adviser with store in both India and Germany set up an AdWords accounts to target users in these different locations?

Create two separate ad groups, each targeting one of these locations
Create two separate campaign, each targeting one of these locations
Create two separate accounts, one for each of these locations
None of the above AdWords can’t target users in specific locations

Brian wants to know what would’ve happened if he’d selected different bid amounts in his Shopping campaign. He should:

Set up enhanced cost-per-click(ECPC) bidding
Customize the statistics tables on the Campaign page
Use the Bid Simulator
Use the priority setting in his Shopping campaign

You can use custom labels to:

Subdivide a product by specific features that you decide
Have Google subdivide your product into specific relevant categories
List specific features in your Shopping ads
Target different countries within the same Shopping campaign

Google Merchant Center is used for:

Setting up campaign bidding priorities
Managing conversion tracking
Uploading product data feeds
Editing your Shopping campaign’s product groups

What can you use to connect with people based on their purchase intent?

Similar audiences
Customer Match
Custom affinity audiences
Google’s in-market audiences

Google helps marketers connect with people using what three kinds of data?

Declared, social, and offline
Declared, matched, and demographic
Passion, purchase intent, and personalization
Demographic, purchase intent, and declared

What are the three components in the YouTube ecosystem?

Fans, publishers, and advertisers
Brands, publishers, and advertisers
Creators, agencies, and publishers
Fans, creators, and advertisers

Which is the best tip for optimizing a TrueView video for viewer engagement?

Increase each target group’s bid by 100%
Add exclusions to the campaign
Run both an in-stream and a video discovery version of the ad
Look at engagement rate for targeting and focus on the methods with highest view through rate

You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google Preferred inventory?

Through a third-party provider
Through a Google representative
YouTube
AdWords

Sebastien wants to get a good read on how his users are interacting with his videos across different geographies of his target demographic. For example, it would be helpful to know what calls-to-action are driving higher clickthrough rates. In which report of YouTube Analytics would he be able to access this kind of data?

Engagement report
Likes and dislikes report
Audience retention report
Watch time report

What’s the view of an AdWords campaign that shows 10,000 impressions, 900 views, and 300 clicks?

Video advertising on YouTube lets you:

Pay a single monthly fee
Use pay-per-report analytics and pay for click-throughs ads
Use pay-per-report analytics and pay a single monthly fee
Use free video analytics

Which is a good app design practice?

Zoom viewers in automatically for app content you know is most important
Get users to enter valuable user profile information immediately when they first open the app
Make previous searches and recent purchases readily available
Don’t interrupt users when they make mistakes completing forms, wait until they submit and provide a single report with all errors

Why should you build a mobile site or app instead of just resizing your desktop site smaller screen?

Mobile browsers aren’t powerful enough to load most desktop sites
Desktop sites typically don’t load quickly on mobile devices
Mobile users don’t need all the features a website can offer
It’s a cheap way to provide a narrower set of options to mobile customers

These are all key to good mobile site design except?

Easy search
Easy conversion
Easy user customization
Easy navigation

Call conversions, which can be tracked by businesses in eligible countries, can be used track calls from users who visited a website from any source.

False
True

Which kind of targeting can help deliver ads to mobile users when they’re physically needed your business location?

Ad schedule targeting
Keyword targeting
Location targeting
Profile targeting

Call-only ads are like ad call extensions in that they let you start a call with a touch. How are they different from ad call extensions?

Call-only ads run for shorter durations than ad call extensions
Call-only ads don’t include a link to mobile site
Call-only ads cost more, but reach farther.
Call-only ads don’t appear on mobile devices

What does a call extension let users do that call-only ads do not?

Click through to your mobile site instead of calling.
Easily save the number to their phone’s contact list.
Choose from two different numbers to call.
Easily schedule a call-back from the advertiser when the line is busy.

What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?

Many in traditional retail are not mobile users.
They don’t use AdWords
They use a last-click attribution model to measure performance, which ignores clicks earlier in the conversion path that may come from other devices
No one has figured a way to “see” mobile’s contribution yet.

You are interested in understanding how campaign are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?

Conversion
Cost-per-click
Clickthrough rate
Cost-per-acquisition

Which bidding strategy should use you if you want to increase revenue from your ads?

Target cost-per-action (CPA)
Enhanced cost-per-click (ECPC)
Maximize clicks
Target return on ads spend (ROAS)

You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up checking it?

Clickthrough rate
Cost-per-click
Conversion
Cost-per-acquisition

Which of these criteria CANNOT be used to create a Custom Segment?
A) Ad type
B) Dimensions
C) Metrics
D) Sequences of user actions

True or False: When a new view is created, it will show the historical data from the first view you created for the property.
A) True: Any new view will include all historical website data.
B) False: Views will report data from the day they are created.

In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search or ad that referred the user.

True
False

□ Which of the following is not a required parameter in the URL builder?

Campaign Name
Campaign Medium
Campaign Content
Campaign Source
All of these are required

□ Which of the following metrics would most strongly suggest a poorly performing landing page?

Bounce Rate > 90%
% New Visits > 90%
Session Duration > 5 minutes
Bounce Rate < 90%
None of these answers

□ Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?

Visits
Ecommerce Conversion Rate
Page Value
Bounce Rate
Pages / Visit

□ The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can

send data to Google Analytics from any web-connected device
send data to Google Analytics from a kiosk or a point of sale system
upload aggregated data tables to Google Analytics
A and B only
A, B, and C

□ You want to track your Facebook business page with the Social Media Poster. Which metrics can SEMrush provide you with? Choose three answers.

Total new page likes
Referral traffic
New page unlikes
Page audience
Metrics directly from Facebook insights
Engagement rate

□ Which Assets Cannot Be Shared In The Solutions Gallery?

Goals
Segments
Custom reports
Custom Dimensions

□ When The Same Default Tracking Code Is Installed On Pages With Different Domains, What Will Result?

Analytics will associate users and sessions with a single domain
Analytics will not associate users and sessions with any domain
Analytics will send an alert about duplicate data collection
Analytics will associate users and sessions with their respective domains

□ What Is Not A Benefit Of Using Segments To Analyse Data?

solate and analyse specific conversion paths using conversion segments
Permanently modify the data in a view
Analyse users by single or multi-session conditions
Compare behavior metrics for groups of users like Converters vs non Converters

□ To Increase The Speed At Which Google Analytics Compiles Reports, What Action Could Be Taken?

Choose “Faster response” in the sampling pulldown menu
Apply an advanced filter to the report
Remove any filters on the view
Choose “Greater precision” in the sampling pulldown menu

□ What Is Not Considered A “Source” In Google Analytics By Default?

email
(direct)
google
googlemerchandisestore.com

□ What Report Shows The Percent Of Site Traffic That Visited Previously?

Sales Performance report
Frequency & Recency report
Referrals report
New vs Returning report

□ When Does A Default Analytics Session Expire?

When a user is inactive on a web page for more than 30 minutes
After 30 minutes, regardless of user activity on a web page
At noon every day
When a user opens a new browser window

□ What Is Not Considered A Default “Medium” In Google Analytics?

referral
google
organic
cpc

□ Which User Characteristic May NOT Be Used To Change Keyword Bids In Google Ads?

time of day
location
device
ad preference

□ In Multi-Channel Funnel Reports, How Are Default Conversions Credited?

Second to last campaign, search or ad
Equal credit along the conversion touchpoints
Last campaign, search or ad
First campaign, search or ad

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